Research from Google found that 53% of mobile users will leave a site if it takes longer than three seconds to load. Slow sites can also negatively impact sales. Nearly 70% of consumers say that page speed influences their decision to buy from an online retailer.
How do you ensure a fast website? There are two simple ways to improve loading times:
Monitor your site speed with Google PageSpeed. It automatically applies best practices to your pages and assets without requiring you to modify your content. It improves page latency and bandwidth usage by changing the resources on that page.
Stop uploading oversized images to your site. Large images can cause slow loading. If you are using WordPress, there are plugins that can reduce the file size when you upload images, thus optimizing your images and making your site faster. Otherwise, use an image compressor like tinyPNG.
Research Your Competitors
Some people often skip this step of competitive research, but it’s crucial. You need to understand what other businesses are doing so you can stand out from your competitors. What products or services are hard to find in your area? How do your prices compare? If you discover what products or services already exist, you’ll be able to offer something unique.
Yes, millions of people shop on Amazon, but there are still some online businesses that succeed by offering something extra, like a great customer experience, personalized service, and/or helpful content. People will seek out quality small local businesses that united states of america email lead provide excellent customer service and become loyal customers, regardless of price.
Brainstorm specific questions and concerns that your ideal customers would search for on Google. You'll want to tie keywords into the products or services you offer.
Everyone searches differently, so do some research. To research keywords, go to Google's Keyword Planner or Bing's Keyword Tool. You can also look at the top ranking sites for your keyword search and research what keywords they use. Once the search results are displayed, you can also look at which keywords are used in related searches.