The purpose of PPC is guaranteed traffic. Strategies like SEO may take time and won't bring in many new website visitors at first. However, once your website is optimized for search, it will provide ongoing, long-term benefits. While PPC ads often have no long-term singapore lead benefits beyond the initial branding impact, they are a quick solution to attracting customers in the present.
Part 2:
If you build it, they’ll come…but will they stay? Not necessarily. If searchers click away from your site and then immediately return to the search results, your site will have a high page bounce rate. Google clearly defines this concept in its search result definition:
As Google says, if your website's homepage has a high bounce rate, then it's most likely "boring or offensive." But this also applies to any other page of your website and any landing page you create for your PPC campaign. If the landing page that comes with your PPC campaign on search (Google, Bing) has a high bounce rate, it will affect your ads' Quality Score, leading to increased advertising costs and lower search result rankings.
What you actually pay for in terms of SEO and PPC is lower performance. So if visitors are attracted to your site and then immediately leave because you provide a low-quality source of information or a poor web design, this in turn will work against you more. This means that the more visitors "bounce" from your site, the worse your SEO will be and the lower your PPC quality score will be. Overall, your site will be less attractive because visitors will leave immediately after arriving at your site.
So how can you ensure that your website has a low bounce rate? The answer lies first in creating content, but more importantly, in how you create it. Follow these content creation tips and you’ll be well on your way to attracting visitors to your website.
At its core, relevant content is about writing something that your customers want to read. There are several ways to find this out, from customer surveys, customer service inquiries, and even professional keyword research. When you know what your customers want to read, you can write content for them.