There are several types of online audio-visual websites in Shanghai: video portals, such as Tudou (now renamed Youku Tudou) and Jidong; professional video websites, such as Eastmoney; online TV, such as PPS and PPTV. These websites used to have their own core businesses, but now they are extending their service areas and expanding business opportunities while leveraging their own advantages.
Tudou.com's core business is homemade videos uploaded by netizens, of which there are currently more than 9,000 videos uploaded every day. For influential and popular video blogs, a profit-sharing system has been established. Based on these videos, Tudou.com launched "Tudou Push", a product that "crosses over" to social networking sites. It is envisioned that after entering Tudou.com, users can use a third-party website account to share Tudou's videos on their favorite social networking sites, such as Sina Weibo, and at the same time, the audience ratings and user information on Sina Weibo will also be fed back to Tudou.com. The second business is to introduce copyright products with diversified content. Currently, there are 2,500 cooperative institutions, including not only TV stations and media south sandwich islands leads organizations, but also personal content production. The third business is original creation, which Tudou.com is divided into two parts: one is homemade programs, such as the recently aired TV series "Oh, Oh, I Do"; the other is cross-platform marketing projects produced for customers. These two businesses are already "crossing over" from video sharing websites to online TV and audio-visual product content providers.