Reporting on creative performance is challenging; there are lots of channels, asset types and variables to compare and contrast.At MVF, we label our creative assets simply and accurately so that we can easily recognize and group assets according to visual style or angle.
Well structured creative assets enable us to identify, iterate on and roll out wins more quickly.
Side-of-desk creative work is incredibly valuable, every marketer at MVF is given the skills and tools to produce their own ad iterations and creatives.Having campaign managers who meet their own creative needs could even be described as our secret sauce. And thanks to the proliferation of AI-enhanced editing software like Canva and Kapwing we're able to do more for less.We don't need everyone who makes ads to be a pro videographer. We offer short-form video production & lightweight mobile editing training to anyone in the business who wants it. We believe that no matter who you are, if you've ever posted a video to your social media vietnam news latter you're more than qualified to make an ad.Someone on the team can have an idea at 9am (ok, 9:30am), turn it into an ad by lunch, launch it and already have insights the next day. MVF's characteristic pace and scale of testing means we can tailor our marketing to better serve customers and clients.And then there are times when you need to go even further, break out and allocate a whole afternoon, day or week exclusively to creative production. MVF's internal creative agency, the Creative Innovation Team, is a small outfit of marketers and creative producers who propose, plan and facilitate production events for our wider Paid Marketing team.