The practice of buying expired domains and repurposing them with “ the intent of boosting search rankings for low-quality content” is now considered spam, according to Google. This technique can therefore attempt to trick users into thinking that new content on a domain is part of an old site, when it may not be.
Above all, this is a specific and clear message for content creators not to buy expired domains with the intention of using them to improve their Google rankings. Google will therefore take action against such actions through algorithmic spam systems and manual actions.
Abuse of site reputation, the so-called Parasite SEO, is also spam
Some SEOs call the “site reputation abuse” policy parasitic SEO. That is, when third parties host low-quality content provided by third parties with the goal of leveraging the ranking power of these third-party sites. According to Google, “ A third party may post payday loan reviews from a reputable educational website in order to gain website ranking benefit. This type of high-ranking content in searches may confuse or mislead visitors, who may have very different expectations about the content on a given site,” Google added.
On the other hand, this new policy does not consider all third-party content to be infringing. According to Google, “ only that which is hosted without strict oversight and which aims to manipulate search rankings.” So, for a better understanding, Google offered an example:
“Many publications feature advertising content that is targeted at their regular readers rather than primarily manipulating search rankings. This type of content, sometimes referred to as ‘native’ advertising or ‘advertorial,’ typically does not confuse the publication’s regular readers when they encounter it directly on the publisher’s website or when they access it from Google search results.”
Impact of algorithm changes
Changes to Google’s algorithm have a significant impact on a website’s ranking in search results. Therefore, sites that prioritize content quality, provide excellent user benin businesses director experience, and avoid deceptive practices are rewarded with higher rankings. On the other hand, sites that fail to adapt to the new algorithm guidelines may see a drop in their organic traffic and online visibility.
Strategies to adapt to changes.
To adapt to Google's algorithm changes in 2024, it is necessary to:
Create high-quality, authoritative content:
Demonstrate expertise, authority, and trustworthiness in your niche.
Produce original, informative content that is relevant to your target audience.
Update and keep your content fresh and relevant.
Improve user experience:
Optimize your website's page loading speed.
Make sure your website is mobile-friendly and easy to use on mobile devices.
Improve user interaction with your website, for example through calls to action and contact forms.
If you have doubts, ask the following questions about your own content:
Does the content present original information, reports, research or analysis?
Does it include a meaningful, complete, or comprehensive description of the topic?
Does the material offer relevant analysis or interesting and innovative information?
When content is based on other sources, is simple copying or rewriting avoided, adding value and originality?
Does the main or page title provide a descriptive and useful summary of the content?
Do you make sure to avoid using exaggerated or shocking terms in the main title or on the page?
Is this the kind of page you would bookmark, share with a friend, or recommend to someone?
Would you expect to find this content in a magazine, encyclopedia, or printed book?
Does the content offer significant value compared to other pages in search results?
Are there spelling or style issues in the content?
Is the material well-crafted or does it appear to have been hastily or carelessly prepared?
Is the content mass-generated or outsourced by many creators?
Is it distributed across a wide network of sites?
Other important tips
Updated keyword research
Keywords are like beacons that guide users to your website. So, in 2024, keyword research is no longer just about search volume. It’s about intent. Therefore, it’s essential to understand what users want when they type a query. Tools like Google Keyword Planner and SEMrush can help identify relevant keywords and understand the context.
Improving existing content
It's not just about creating new content; it's about optimizing what you already have. So review your existing pages and update them with new information. Add details, examples, case studies, and internal links. Google values fresh, relevant content.
Constant monitoring of metrics
Google’s algorithm waits for no one. So, regularly monitor your performance metrics such as click-through rate, bounce rate, time on site, and keyword positions. In other words, adjust your strategy based on the data and be prepared to adapt to changes.
Conclusion
Google’s algorithm changes in 2024 reflect the company’s continued commitment to providing relevant and trustworthy search results to its users. In this way, by prioritizing content quality and user experience, Google is raising the bar for online websites and encouraging ethical SEO practices.