“In the industrial world it is almost impossible to differentiate yourself today”, “Everything has already been invented”, “Impossible… my client only wants price, price, price…”. We hear these phrases every day, with increasing frequency, and they are actually partly true… if you look at them from the perspective of the product alone and its tendency towards commoditization. Today we are going to talk about a field that we continually apply in our B2B strategic consultancies, proposing B2B Innovation and Servitization to differentiate yourself in the business model as well.
Servitization in B2B and Industrial has already existed for many years, but it is now when we see many companies starting to apply it for two basic reasons: the maturity ecuador lists of their markets with the inherent difficulty of differentiation and also in the face of the changing needs of a B2B consumer with a greater need for agile models to adapt to change (here we could include Industrial digitalization ).
That is, we are seeing B2B Servitization as a form of B2B innovation through business model change.
Contents hide
- B2B / Industrial Servitization.
- Forms of B2B/Industrial Servitization
- Marketing as an application model.
- The Hilti case and its ability to listen.
B2B/Industrial Servitization.
What do we specifically mean by the term Servitization? We are referring to the evolution from payment for ownership to payment for use (or result) in a client and, from the sale of a product to the sale of a comprehensive service in the case of a supplier.
But what we are really talking about is B2B differentiation and innovation through transformation of the business model, that is, providing greater value to the customer through the aggregation of services in parallel to the product and moving from a transactional value to a relational value seeking to improve and differentiate the B2B customer experience.