Facebook is a social network that has always kept you connected with your family and friends. And for some time now, this platform has also been useful if you want to sell your products and services, or promote your brand.
Instagram is another app that has grown a lot lately, as it has included features that encourage brand positioning. Both apps, besides having the same director in common, prove that users are what shaped commerce on social networks.
Today, WhatsApp is the application that is joining this trend, as it is enabling different functionalities for buying, selling, and customer service for companies. In fact, there has been talk of connecting the three applications to speed up online commerce.
If you want to know what's new in Instagram, Facebook and WhatsApp, and you have a company that you want to boost through e-commerce, we recommend that you continue reading.
Get to know Instagram stores
has become a new way to find and buy products on the Internet. The customer only needs to enter their user name in the search, and in a few moments they will be able to find the best selection of brands.
instagram storeThrough this tool, users can filter by category or buy the looks they like the most in one place. Since the end of 2020, the Instagram Shop tab has been available, which users can access with a single tap.
With this tool, Instagram makes it easier to purchase products in real time. This feature is promising, as brands would have the opportunity to tag their Facebook catalog in IG content to view more information and make purchases.
Mark Zuckerberg, in his statements, says that they are testing ways for users to earn rewards from the businesses they like the most, encouraging the connection with loyalty programs, such as the points program of the local coffee shop to the Facebook account.
Facebook says it is working closely with partners like Shopify, BigCommerce, ChannelAdvisor, WooCommerce, Cafe24, Tienda Nube and Feedonomics to provide the support that new businesses need.
Each of these platforms provides effective tools that help entrepreneurs launch and run their businesses, so they can navigate better on the Internet. That's why Facebook invests in features that encourage people to buy and facilitate online commerce.
Everything you need to know about Facebook Shops
Facebook Shops make it easy for companies to bulgaria mobile phone number list create a unique online store that consumers can easily access through Facebook or Instagram. Businesses do not have to invest much capital to open these stores.
Companies have the right to add the products they want to their catalogue . The next step is to personalise the store's façade, with a cover photo and colours that give identity to the brand.
instagram store
This means that any sales executive, regardless of their relevance or budget, can open their business online and stay connected with their customers, to deliver the merchandise to them at the right place and time.
It has been proven that people can find any Facebook store through its Facebook page or Instagram profile, or learn about it through ads or stories.
From there, customers can browse through the catalog, save the products they are most interested in, make a purchase on the company's website, or without leaving the app if the company enables payments in the United States.
Just like a consumer visits a physical store and needs the help of a salesperson, Facebook offers customers the ability to send messages through WhatsApp, Messenger or Instagram Direct to ask questions, get help, track deliveries and much more.
The outlook for Facebook in terms of online commerce looks promising, and the good news is that it won't be long before this generation sees these advances.