Imagine a salesperson assigned to an account that is actively working. One of the contacts associated with that account has visited several sections of the website and has read a success story. What value would this information have for the salesperson? Could it trigger any action? An email, a call?
The information provided by a CRM can help optimize the sales team's time for sales tasks. Organizing and making use of all the data generated in our uruguay phone number library relationship with the client requires someone within the company with knowledge and analytical skills.
- Data analysis.
b2b marketing dashboard
According to Forrester , companies that use data analytics to make marketing and sales decisions are 19% more likely to exceed their goals.
Nowadays, all companies have access to a huge amount of information that, when well treated and analysed, can support a continuous improvement of the strategy towards the market. The key lies in identifying which data is really important for our business and how it can be channelled to the sales department.
To achieve this, marketing and sales teams must move in the same direction and under very similar analysis parameters. How can this dialogue between both areas be fostered to boost business results?
A simple example:
Call a monthly meeting between both departments in which sales puts information on the table about open opportunities (active, won and lost) and answers are given to: