Hundreds of companies and businesses fail when they migrate to the digital world. The main reasons are in planning aspects, basic digital marketing concepts, application of content marketing techniques and SEO positioning. For this reason, we invite you to discover 7 reasons why your website does not generate leads.
- Your website does not have a defined marketing strategy
If your website doesn't have a defined goal, you're unlikely to get any leads. Your website is the face of your business in the digital world, so you need to give it importance and, before doing so, define what its purpose is. Depending on the business in question, you'll need to define different goals. For example:
If you are a restaurant, your goal may be to increase reservations.
For a store, it will be about getting sales digitally.
For a barber, it will be to strengthen his personal brand.
Remember that everything you do within your business should have the goal of converting prospects into customers through the buyer's journey. This means that your website has defined strategies to generate conversions through a sales funnel.
However, having a website is only the first step of an online presence, which means you must make use of different techniques to attract prospects who may be interested in your products or services. Among these techniques we can highlight two:
Content marketing: through material such as articles, infographics, videos or audios, you educate your audience and solve their problems, positioning yourself as an expert and showing them that you are the best alternative to their needs.
SEO positioning: the objective is to ensure that the different pages of your site appear at the top of the search engine results list, thereby getting more visitors who can be translated into prospects.
Reasons why your website is not generating leads
- You haven't created your buyer persona
Every marketing strategy must contain messages that impact and meet the needs of an audience. In addition, only these messages will have results and spark people's interest if they solve their problems.
But how do you create a campaign without knowing who to target?
Before creating the content for your website, you need to know your target audience. Once you have done some research that allows you to know certain characteristics of people, create the buyer persona , which is a fictional character that represents your ideal buyer. Some of the characteristics that you can include to design your buyer persona :
Its location.
Age.
Occupation: do you study or work?
Language.
Wishes.
Issues.
Habits.
Tastes.
Once you put all these characteristics together, you can design speeches and materials that are tailored to their needs and interests, increasing the likelihood of generating results with the content you publish on your website.
- You don't do keyword research
Believe it or not, all businesses should work on SEO positioning for their website, as doing so guarantees visibility in search engines, which is a great source of traffic to the website.
A fundamental part of SEO positioning work is the search for keywords that fit the content of your company. If you do not adjust the content of your site to a series of keywords, you may not get visitors because you will not appear in the desired search results.
For this reason, it is important to make a correct selection of keywords. Some of the parameters to take into account are:
Keywords interpret the user's search intent.
They allow us to find what type of content is the most correct to create.
They should be long-tail, that is, they should be specific.
Have low competition, otherwise it will be very cambodia mobile phone number list difficult to position yourself.
Be relevant to the user.
Have a medium-high search volume.
- You lack the best practices for SEO positioning
BrightEdge found that 51% of all website traffic is organic search, meaning if your site isn't optimized for search, you're missing out on the biggest source of leads for your business.
Therefore, you must include SEO best practices, otherwise you are unlikely to achieve a good ranking in the SERP (Search Engine Results Pages).
Remember that, among best practices, the best way to achieve search engine positioning is to give the greatest value to users through content. However, other practices that will help you in this process are:
Conduct good keyword research.
Optimize images: make sure they are not heavy and do not hinder the loading of the site. Also, use HTML tags as alt text.
Use other types of files such as audio and video.
Create a link building strategy: either with internal links (links within the same site) or external links (links from other sites).
Allows interaction on social networks.