After a simplification-focused rebranding by Google, Google AdWords became Google Ads on June 27, 2018.
Through the platform, it is possible to quickly and effectively advertise services or products on the network. In addition, you only have to pay when people click on the ad to visit the website or view content , for example.
The great advantage of Google Ads is that your dominican republic phone number resource ads are displayed at the right time , to the right people. Whether on mobile devices or desktops , potential customers can come across sponsored links when they are searching for something on Google , watching videos on YouTube or on the tool's partner websites.
This explains the diversity of formats available on the platform, ads can be displayed in video, banners and appear in specific areas.
How does the platform work?
First, you need to define the maximum amount you want to pay for each click on your ad (during one month). After that, Google deducts this amount from the credit paid by card or bank slip, i.e. the tool operates on a prepaid basis.
You also need to create a list of keywords that characterize what will be offered in the ad. This way, when someone searches for a certain product in the search engine, they will find what you are advertising.
Here, users who campaign for the same type of service or product compete with each other to gain position in search results, as if it were a kind of auction .
Ad Rank determines where your ad will appear on Google's page, determined by the maximum amount you are willing to pay in cost-per-click (CPC) and the Quality Score (the score Google assigns to your campaign).
And if you are the advertiser that gets the best result, you will achieve the top positions on the search page for that specific keyword.