The popularity of online marketplaces is also steadily increasing in this country. This applies to both retailers and their customers. In the DACH region alone, the number of online marketplaces more than doubled between 2015 and 2020 (+114%) and half of all e-commerce purchases are made via these platforms.
Note: Germans prefer longer and more detailed product descriptions than customers from other countries. Therefore, for example, product descriptions on Amazon.de and Amazon.co.uk should not only differ in terms of language, but also in terms of content.
Compared to other countries, such as the Dutch online marketplace landscape, Germany is characterized above all by the strong dominance of Amazon. Nevertheless, some strong markets have also emerged here in recent years, which have gained significant relevance both nationally and internationally, senegal email data particularly in special niches. These include, for example, the German fashion marketplace Zalando.
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How do you find suitable online marketplaces?
Although Amazon now has around 50% market share in German e-commerce, the online giant is not necessarily the best choice for your company. Depending on what and how much you want to sell, it may be worth looking at other online retailers. In some cases, niche marketplaces can be the better solution. To make the decision a little easier for you, we have collected 7 points here that you should consider when choosing your online marketplace:
#1 Commission: Online marketplaces see themselves as intermediaries between customers and sellers. Understandably, they want to be paid for this and this is usually done through commissions. The marketplace charges fees based on the sales you make in a successful transaction. So when making your decision, pay attention to the costs you would incur on the respective platform.
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