Spread your message using X Ads
X ads cost significantly less than Facebook ads. That's because the ads become an integral part of users' regular feeds, so they feel more like friendly suggestions than advertisements.
Get more views on your content with SEM ads
Alternatively, advertise your content on search engines, such as Google and Bing. You have several options for SEM ads, so look into them all. In addition to advertising on search engines themselves, you can also join their ad networks so that your ads appear on partner sites.
Ad retargeting is an extremely beneficial strategy to attract people back to your website. You will be targeting your ads to people who have already visited your website and are , therefore, aware of the brand.
Facebook and other social platforms support retargeting. You will install a pixel or other code on your website so that the ad network can recognize visitors who have already been exposed to your site.
- Use your website as a powerful content promotion tool
Recognize the potential of your website as a valuable tool for content promotion. Listing related posts at the end of an article, for example, can increase the amount of time visitors spend on your site.
A visually pleasing and easy-to-use website design invites visitors to subscribe to your mailing list, visit your social profiles and comment on your content.
A Hello Bar can help you acquire more loyal visitors. Create a Hello Bar that promotes your most popular content, so you can consistently drive traffic to that specific page.
- Reach out to social media influencers for better content promotion
Did you know that influencer content performs better than brand-created content?
Influencer Content vs. Brand Content
Image via Linqia
Additionally, 81% of consumers have purchased or considered purchasing something after an influencer talked about it.
Social media influencers can help blog posts, videos, or social media content go viral. There is a cost to partnering with them, but the return on investment can asia mobile number list be significant, often making the expense worthwhile compared to the substantial benefits.
The different types of social media influencers include:
Mega influencer (over 1 million followers)
Macro influencers (100-1 million followers)
Mid-level influencer (50-500 followers)
Micro influencers (10K – 100K followers)
Nano influencer (less than 10 followers)
Consider focusing on micro-influencers. These professionals have smaller but more engaged followings. They interact regularly with their social media audiences and their recommendations often carry more weight.
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