Lead generation means attracting and engaging your phone number database target audience to the point where they want to give you their information.
This process drives targeted traffic to your website, captures visitor information, and nurtures those who fit your buyer personas.
This is the first step in building a meaningful relationship with a potential customer.
Lead generation can usually be categorized into two main types.
Inbound lead generation
Inbound lead generation attracts potential customers by providing valuable content tailored to their needs and interests. Instead of traditional outbound methods like cold calls, it uses tools such as blogs, social media, SEO, and content marketing to draw visitors in, engage them, and build trust.