A product influencers is also cheaper than affiliates ranking on top of Google search results. Influencers can start promoting to an existing audience, cutting the delivery time compared to the time it takes Google to rank your website. Influencers are also extremely knowledgeable about the products they promote and this knowledge created trust. When there is trust, there are sales. Once you finish this TikTok strategy, you can finally start to leverage traditional content strategy on top of that. Because we now know that people start their journey on TikTok and then they move to Google, it makes a lot of sense to now do SEO and build your presence there too.
This is the right SEO approach because using TikTok allows you to create demand and using Google allows you to capture that demand. The other benefits of Canada Phone Number List doing so is finally tracking the last touch attribution and giving credit to Google. With this strategy, when you do SEO around a brand that people already know from TikTok, you rank on top of search results and have bypassed affiliates, giant tech companies dominating search and expensive paid placements standing in your way. And you why you rank on top? Because you can translate the authoritative TikTok content into blog posts for your website.
You can hire the same TikTok influencer to curate your blog from an authoritative stand point, without having to rely on paid placements from people who try to sell you something because they get paid for it. Is SEO a waste of time? Now brands start to understand what the new ecosystem looks like, with shifting forces that create demand and then capture it. If you have a new website, I would not recommend SEO as a strategy. First, you need to understand this new phenomenon and start to look closely at TikTok or other social platforms for your industry.