If someone wants to compete for this term “SEO audit”, they would probably use the Skyscraper Technique and try to write a better guide or build a better SEO tool for doing audits. Not entirely. It’s a huge missed opportunity for someone to produce a guide or a tool only on how to do SEO audits trying to satisfy users’ intent. Not to mention the fact that the content ranking right now is already of great quality and written by SEO experts. What’s worse, your article will be about the same topic as the other ones, which Google already rewarded with top positions.
This means Google doesn’t have any intention of presenting users with new articles when the existing ones already satisfy their search queries. Copying what others Chile Phone Number List have written is doing you no favours in helping you rank higher. So your chances of ranking high with a copy-cat content or tool are extremely low. You need something new in order to have a chance of ranking high for a competitive term such as this one. For example, you could think of offering an auditing service, instead of a tool or a guide. Those who want to do an audit are not necessarily SEO experts in need of a tool.
The audience searching for this topic might be consisting of business owners, digital marketing managers, marketing directors, CMOs, web developers and product managers who have no intention of “learning” how to do an SEO audit and don’t know what to do with the data provided by a tool. The task of this type of audience is to hire an SEO specialist who is able to perform some of the best audits out there and they are also happy to pay a fee, in other words, they need an auditing “service”. In fact, as you can see on seo-audits.