This article on my site will share the most important keyword metrics you need to look at when conducting SERPs analysis to figure out which results are ranking and why. Increasing your Information Gain Score After you have identified which types of content format is ranking on Google for a given keyword, ten you’ll use that information to back into what other content you could write about to meet your audience needs and goals. I present you “Information Gain Score”. This is a component of a Google patent, which has been significant in causing considerable confusion among SEO professionals during recent updates to search algorithms.
This could signal the end for the SkyScraper content strategy. Granted in July 2022, this patent aims to alter the methods used for ranking, finding, and presenting web Chile Phone Number List content to users, heralding a new era for SEO and content marketing strategies. The patent suggests a method by which Google could give precedence to content that is not only useful and unique but also showcases expertise, authoritativeness, and trustworthiness (EEAT), thereby meeting the needs of its users. Google Patent on Information Gain Score This article on SearchEngineLand.com will tell how Information Gain Score affects search rankings.
The score calculates how unique your content is compared to other contents within the same topic. Example of companies I’ve grown using Information Gain Strategy As with every other article on my website, I don’t like to say this is a process os strategy you should follow without backing it up with real case studies. So here is a case study I present you where I was able to rank on #1 a single page using Information Gain. How I grew Future Fit’s Personal Training Courses page to #1 nationally in the UK As I explain in the case study, the information gain approach consisted on providing more and more useful information about personal training courses, formatted in a comparison table, rather than a sequence of sentences.