For example, how is this done on Twitter or Instagram?
Some influencers use hashtags like , which doesn’t make it completely obvious that the ad is paid. Others put these hashtags at the very end of the post. On Instagram, after a Indonesia Phone Number Database certain number of characters, the content doesn’t appear, and you have to click the “read more” button, and many people may not even get there. In the US, it’s a requirement that these hashtags be placed before the “more” button.
Some social networks have taken matters into their own hands. Instagram, for example, since June 2017, has added a "paid partnership" tag that appears next to the influencer's name, above the post. This makes paid advertising by the brand obvious even to those who are used to quickly scanning posts.
Who actually owns the content?
According to marketing experts, all rights to paid content belong to the brand, and that opinion is not completely absurd. After all, they are the ones who invent, create, and pay for the campaign.
But on the other hand, influencers also want ownership of paid content. After all, it's their job, it's how they make money. They created their channel for that very purpose.