With the development of instant messengers, more and more users prefer to communicate through them, while the most popular in Russia is WhatsApp . The business version provides expanded opportunities for interaction with clients - we will tell you in the article what a business account in WhatsApp provides, what its capabilities and limitations are, and how to transfer WhatsApp to a business account without losing previous correspondence.
What is a WhatsApp Business Account
WhatsApp Business Account (WABA) is an official WhatsApp connection for business, which gives the company additional opportunities for communication with the client.
An extended user profile with contact information and company address, website, and working hours.
Link to an existing landline phone number and a reference to it.
Sorting dialogs using labels.
Analytics – report on the number of messages viewed.
Creating a catalog of goods or services.
Automatic greetings and autoresponders Uruguay WhatsApp Number Database when managers are not on site; creating quick responses to popular queries.
And most importantly: personalized mailings to your contact database.
Why did we highlight the last point? The fact is that mass mailing via the regular version of the messenger is officially prohibited. With the help of Uruguay WhatsApp Number Database Business Account services, you can do it legally.
What mailings can be done via WhatsApp Business API:
Free lead magnets: checklists, guides, useful links.
Notifications about the start of a webinar or upcoming event.
Informing about new price lists, new products and services.
You can attach media files to messages, which will increase their attractiveness and customer engagement. And most importantly, if you already communicate with customers in the regular version of the application, you can easily transfer Uruguay WhatsApp Number Database to a business account. Below we will tell you how to do this.
Application and API - what is the difference
As we said earlier, WhatsApp has an official business account version for companies, but it also has a regular business app.
The WhatsApp Business application is a standard application for a smartphone, where you can use all the described functions: sending automatic messages, mailings, quick replies, etc. However, this type of connection has its own restrictions, which greatly limit the possibilities of communication. Bulk mailing is available for a maximum of 256 users. If you send 256 messages to different users several times, there is a high risk of getting blocked.
After your account is blocked, you will not be able to communicate with clients - which means you risk disrupting profitable deals or not receiving payment for your services. We are not even talking about the loss of loyalty for clients - you can hardly trust a business whose account is blocked in the middle of a dialogue. Another point - mailing can only occur when the phone is turned on and is in the network coverage area. If the phone with the Uruguay WhatsApp Number Database Business application suddenly runs out of battery, or there are problems with the Internet, then you will lose the ability to receive messages from clients.