In politics (the origins of modern marketing, in fact, actually come from politics). This year, we in the UK had our share of the unethical marketing of ideas during the run-up to our infamous EU referendum. Within a few hours of
Those results a flurry of lies.
Came to the surface, causing an outcry across more database the nation. I don’t believe we have yet seen the full extent of the social and economic damage caused by the recklessness and emotional manipulation from that campaign. And now we are seeing much the same kind of emotional manipulation going on with the impending US presidential elections.
Make no mistake all of this is marketing.
Whether we are talking about political spin doctors or corporate advertising:
Any kind of communication that tries to ‘sell’ us an idea, with the aim of influencing us to ‘purchase’ (or elect) the thing representing that idea, is marketing.
Marketing twists and bends our belief systems, and influences our as a society. Our today shapes our world.
Future for our children’s children.
So long as there is marketing, it will never cease to be a major social issue. This is why we need to keep talking about it. Its sheer makes it our constant companion, whether we think about it or not. To cease talking about it would be to cease (and challenging) its effect on us, which would leave us with a very ‘Orwellian’ world act of communicating.
Something of value to share.’
Thus, marketing is essentially a form of communication; and like all communication, it is a two-way dialogue. This is especially true since the rise of social media and interactive advertising over the past decade. What this means is, whether or not we are marketers or business owners, we are all engaged in the dialogue of marketing.