Systematising your blogging and/or newsletter includes several things. Yes, it means that you create a schedule and timetable for your publications, so you are sure to publish regularly on specific days. But it also means that you set up your schedule so you have time to write and prepare your content (including editing, proofreading, formatting, image preparation, SEO, etc.). As your company grows, you’re probably going to need to hire someone (or more than one person) to help with the preparation. Having a schedule makes things easier and more efficient for everyone.
Systematising your blogging
Also involves creating a brother cell phone list strategy for your blogging topics, so that you are sure your content ties into your most current offering(s). For example, if you have a new book coming out, then the blog articles you publish in the weeks leading up to the launch should be on topics related to the book, and relevant to your potential readers. If you are getting ready to launch a new training programme, then your blogs should be on topics related to the content of that course.
FYI, I talk in depth about all these things (and many more) in my upcoming book The Social Entrepreneur ’s Guide to Successful Blogging. You can get a sneak peek at that by clicking here.
Systematising social media is something I talk a lot about in my book Tweep-e-licious (with specific reference to Twitter, of course). Being systematised in social media is not just about using automation software; it primarily means having a clear strategy for growth and expansion, and knowing what you want to gain from doing it. This entails:
Defining/profiling your audience in detail.
Identifying where you can find them (tip: in Tweep-e-licious, two of the methods I use are Twitter lists and hashtags),
Creating (and/or curating) informational content on your blog that is relevant to their specific needs and interests.
Using your social media networks to direct people to your blog content.
Knowing what, when and how often to post to a particular social network.
Using automation tools (again, I refer you to Tweep-e-licious) to ensure your content is going out regularly, at the times you know are best for your audience; using the right automation tools allows you to focus on content creation and engagement.
Using tools (such as HootSuite) to filter out the ‘noise’ so you can focus on the things more relevant to you and your business.
Allotting time in your daily or weekly schedule for the purpose of engaging and building rapport with your network.